News & Events
For mobile advertising, orchestrate don't dominate says leading analyst Peggy Salz

Leading industry analyst Peggy Anne Salz from msearchgroove has provided a timely view on what the mobile advertising industry should be doing to drive success and singles out Gigafone as one of the leaders in this space.

In a recent article on the RCR Wireless website, she says

"Mobile advertising is at a critical juncture. Fortunately, the industry recognizes the need to speak the same language. Now it must begin to tackle the channel fragmentation, which stifles the development of effective campaigns, and prevents agencies and brands from achieving and demonstrating return on investment (ROI).

Gigafone's approach shows that the industry not only needs to simplify the mobile advertising value chain; it underlines the preeminent importance of partnership. The end-game is about providing the planning and profiling capabilities that will allow advertisers to harness mobile to deliver the right ad to the right user and reduce wastage generated by blanket campaigns. Companies that form broad business ecosystems will most likely make it to the winner's circle."

Peggy singles out Gigafone's recent launch of the Ochre solution and diverse range of partners as one that shows "that the best approach may be one that provides brands, agencies and mobile operators with a more holistic view of the value chain".

You can read the full article here.

 
Gigafone makes mobile advertising easy with the launch of Ochre

New digital advertising solution from Gigafone tackles fragmentation, launches open marketplace with nine partners

Mobile World Congress, Barcelona - 16th February 2009: Gigafone, the leading mobile marketing services group, today launches its new digital advertising solution Ochre.  Responding to market demand for an easier, more joined up approach to mobile advertising, Ochre is a vendor agnostic solution designed to provide brands, agencies and mobile operators with a holistic and simplified view of the advertising ecosystem. Launching with nine partners from across the advertising value chain - planning, creation, delivery and measurement, Ochre will tackle market fragmentation that is preventing the development of effective and creative digital campaigns.

As companies are seeking a more focused and effective use of their advertising spend, agencies and brands are looking to better their return of investment in new advertising media. While full of potential, today’s mobile campaigns are no more measureable or targeted than TV and online. To become more prominent in the marketing mix, mobile must be part of a seamless cross-platform advertising proposition. Currently, however, the four major parts of the mobile advertising ecosystem – campaign creation, planning, distribution and result measurement are fragmented.

“Today’s fragmented mobile advertising ecosystem creates a catch-22 for advertisers and agencies. Measurement and planning on mobile are difficult and this dramatically reduces the propensity for brands to invest in mobile advertising in a turbulent economic environment. While existing mobile advertising campaigns fail to break new ground, there is little to measure, distribute and plan,” said Gregory Khaldey, Chief Executive Officer and President of Gigafone.

The key to Ochre is allowing advertisers to choose the best mobile delivery channel for individual campaigns by utilising the intelligent analysis and reporting facility built into the solution based on previous campaigns. Ochre combines sophisticated booking and planning tools with user generated profiling and historical campaign analysis to allow advertisers to make an informed choice over which delivery mechanism will resonate best with the consumers they are looking to engage with. Gigafone has brought together mobile advertising innovators including Xtract, Vizimo, Palringo, Aditon, Yodel Digital, Icom Group, Liquid Air Lab, Sponge Group and OwnSkin as launch partners for the Ochre solution.

With demographic and purchasing characteristics changing on a campaign by campaign basis, Ochre has been built to cope with the complexity of mobile advertising.  Advertisers can now switch delivery channels at the click of a button, making sure content rich information gets to the right person at the right time, meaning consumers receive relevant and timely information about products that they are interested in and advertisers can reduce wastage generated from blanket campaigns. Ochre provides the transparency required to optimise advertising campaigns to ultimately improve return on investment. 

“Ochre will remove the barriers holding back growth in mobile advertising by removing risk from the mobile channel and fostering creativity,” said Gregory Khaldey, Chief Executive Officer and President of Gigafone. “With launch partners in planning, creation, distribution and measurement, Ochre enables brands and agencies to experiment with mobile and track the results. Brands and agencies can then use those results to plan their next campaign – perhaps with different creative and distribution channel. It really will end the fragmentation threatening to curtail mobile advertising’s potential – to the benefit of the entire ecosystem.”

Mick Rigby, Chairman of launch partner Yodel Digital, commented “We are drawn to the Ochre solution because we believe it will provide us with the sort of targeting and metrics that help us plan for our clients more effectively.  Combined with the broad range of delivery channels, we now have a wider range of potential inventory which will complement our existing campaigns running on traditional mobile advertising networks”.

Kerry Ritz, CEO of mobile messaging service Palringo said "The location and profile information of the Palringo user base will enable Gigafone and its Ochre solution to provide advertising that our users will find both relevant and useful.  Palringo inventory is a real alternative to the failed experiment of replicating the banner advertising of the web in the mobile environment."

Launch partner Vizimo with its highly popular TV listings application offers the users a natural means to build up their viewing preferences and for Vizimo to recommend content.  Simon Steward, Vizimo's CEO, said: "In conjunction with Vizimo, the Ochre solution will enable advertisers to effectively target people who watch TV, but without the inherent wastage of normal TV advertising.  Instead, content delivered will personalised and targeted, based on user preferences, and provide a high degree of measurability."

Gigafone is recruiting additional partners to join the Ochre solution over the coming months, and is also working closely with leading brands and agencies to provide a tailored experience with a range of relevant delivery channels for all digital campaigns.

Gigafone will be exhibiting at the Mobile World Congress in Barcelona 16 – 19 February 2009 at Stand AV 16, located on the main avenue. Further information is available from: www.gigafone.com.

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About Gigafone

Gigafone, the mobile marketing services group, enables operators to monetise mobile marketing.

Gigafone’s new Ochre digital marketing solution is a vendor agnostic offer designed to provide brands, agencies and mobile operators with a holistic and simplified view of the advertising ecosystem. Ochre tackles the fragmentation preventing the development of effective, creative mobile and digital campaigns.

Gigafone employs more than 100 mobile technology and marketing experts around the world with offices in Russia, Asia-Pacific and Europe. It is a member of the Mobile Marketing Association and an Associate Member of GSMA.

For further information, please see: www.gigafone.com .
 
About the Ochre Partners

Xtract refines social interaction, behaviour and demographic data to create accurate 3D user profiles for internet and mobile operator marketing become more personal, relevant and targeted.

Vizimo is a leader in the development of personalisation and discovery technology to help users navigate the overwhelming universe of content on TV, the web and mobile.

Palringo is a dynamic Instant Messaging service for mobile that lets uses exchange text, photos, and vocal IMs with groups or individuals combined with a smart location functionality

AditOn delivers non intrusive, relevant and engaging content, daily to the idle screen of users

Yodel Digital is the UK’s first independent mobile advertising planning and buying agency with a focus on delivering the most effective advertising and search campaigns in the mobile internet market space

Icom Group is a cutting edge media company developing products for mobile and web, centred on promoting festivals, events and exhibitions

Liquid Air Lab has developed its own advertising network and today is a leader in podcast and in-game mobile advertising

Sponge Group is the longest established mobile marketing agency in the UK and runs creative, high quality premium and non-premium mobile solutions to deliver targeted mobile advertising campaigns

OwnSkin is an online theme creator that allows consumers to personalise their mobile with their own theme and content

 
Gigafone announces service launch in Germany partnering with E- Plus


London, 13th February 2009: Gigafone, the leading mobile services group, today announced that it is introducing a unique new mobile advertising service in partnership with E-Plus Group, Germany’s third largest mobile operator.

The service is branded “GIGAFONE” and based on the Gigafone Ringmate service, already successfully launched in Russia and Asia. The GIGAFONE service will be open to all subscribers on the E-Plus network and accessible via the company’s new mobile content platform www.beta2go.de 

More than 20 advertisers representing industries such as electronics, fashion, designer products, automotive, arts and media will be part of the GIGAFONE service for launch.
For E-Plus, GIGAFONE will provide the operator’s subscriber base with a way to receive advertisements relevant to their lifestyle choices on an opt-in basis. In return the users will be incentivised by pre-pay top ups or vouchers, depending on the number of advertisements they view. Users have full control over the type of advertising they receive, via a simple sign-up process on the handset.

One of the real benefits for advertisers is that they can define targeted campaigns with banners to be downloaded and shown dependent on the subscriber’s profile. Advertisements are non-intrusive, and are displayed in a dynamic, full screen fashion during an incoming call or SMS, with a direct response ability (click-to-call, click-to-website) shown with each advertisement. GIGAFONE is offered to subscribers for free, enabling brands and media owners to engage with subscribers eager to be rewarded and stay connected to the latest trends and fashions.

“Gigafone looks forward to a fruitful partnership with the KPN group starting now with E-Plus in Germany. Text messages and voice calls are two services that almost everyone uses and understands. We looked to leverage this with a unique full screen offering to engage opt-in subscribers with a rewarding service through our unobtrusive trigger,” said Gregory Khaldey, Chief Executive and President, Gigafone.

Gigafone is recognised by partners as adding value throughout the mobile marketing value chain, offering rewards to users, revenue generation to operators and a creative platform for advertisers and agencies, and will be launching its new Ochre digital advertising solution with nine partners at Mobile World Congress in Barcelona.

Ends

About Gigafone
Gigafone, the mobile marketing services group, enables operators to monetise mobile marketing.

Gigafone’s new Ochre digital marketing solution is a vendor agnostic offer designed to provide brands, agencies and mobile operators with a holistic and simplified view of the advertising ecosystem. Ochre tackles the fragmentation preventing the development of effective, creative mobile and digital campaigns.

Gigafone employs more than 100 mobile technology and marketing experts around the world with offices in Russia, Asia-Pacific and Europe. It is a member of the Mobile Marketing Association and an Associate Member of GSMA.

For further information, please see: www.gigafone.com .

Press enquiries:
Rainier PR for Gigafone
Ruth Jones
Telephone: 020 7494 6570
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Chevaan Seresinhe
Telephone: 020 7494 6570
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About the E-Plus Group  
The E-Plus Group is the challenger on the German mobile communications market. Simple services tailored to actual customer needs, severing the link between subsidised end devices and tariffs, and a major reduction in call and data charges can be traced back to the initiative of the third-largest mobile network operator in Germany.

As a result of innovative business models, modern structures and strong partnerships the E-Plus Group was able to significantly strengthen its market position and is growing faster and more profitably than the market. Since 2005 E-Plus Mobilfunk GmbH und Co. KG has developed into a family of brands offering target group-specific services. 17.8 million customers are using the network of the E Plus Group to make calls and send text messages or data.
The Group generates annual revenues of €3.2 billion (2008) and employs 2,500 people (FTE) in Germany.

For further information, please see: www.beta2go.com

 
Watch a real debate on mobile advertising - sponsored by Gigafone


Mobile advertising has witnessed plenty of false dawns, but as the global economic slowdown bites and business models evolve mobile advertising is set to be a major focus at Mobile World Congress. But what needs to be done to help mobile achieve its potential as the most personal of advertising media? Mobile Europe Magazine brought together senior players from the mobile advertising ecosystem to find out.

“Today’s fragmented mobile advertising ecosystem creates a catch-22 for advertisers and agencies. Measurement and planning on mobile are difficult and this dramatically reduces the propensity for brands to invest in mobile advertising in a turbulent economic environment. While existing mobile advertising campaigns fail to break new ground, there is little to measure, distribute and plan,” Gregory Khaldey, Chief Executive Officer and President of Gigafone, said.

In a lively debut TelecomsHotHouse debate watch O2 Media Group, Publicis-Dialog, the IAB, Nielsen and Gigafone tackle the key issues in mobile advertising and define an ‘action plan’ for the industry going forwards.

About TelecomsHotHouse
TelecomsHotHouse is an independent initiative designed to create debate and discussion about the future of the telecoms industry. The exclusive roundtable sessions are designed to incite debate, court controversy and engender the interest of the European telecoms community.

 
Gigafone and Xtract partner to create a superior mobile marketing platform


New Gigafone and Xtract partnership enables mobile subscribers to engage with marketing as never before

London: February 12th, 2009 - Gigafone, the leading mobile marketing solutions group, has announced that it has formed a partnership with Xtract, leader in social intelligence solutions for online and mobile applications, to provide a targeted and comprehensive mobile marketing platform for mobile operators, publishers, agencies and advertisers.  Gigafone will utilise Xtract’s unique Social Links solution to provide marketers with a better view of whom, how and when their marketing is being consumed and to track campaign performance. 

The new partnership promises to revolutionise the way advertisers traditionally target audiences. Xtract’s Social Links application identifies the social network structures within the customer base and finds the most influential people for marketers to target.  When incorporated into Gigafone’s targeted mobile marketing solution, where consumers can choose the type of ads they want to receive in return for incentives such as discount vouchers or free mobile minutes, the result is a completely new level of customer experience and a tangible tool for increasing the effectiveness of targeted marketing activities and measuring return on investment. 

Jouko Ahvenainen, vice president and co-founder of Xtract, said: “We wanted a partner that offered a solution that overcomes the last mile delivery problem of mobile marketing. Mobile marketing simply falls short at the last mile without the ability to capture user preferences and profiles in an engaging way. Gigafone’s full service mobile marketing solution fulfils this need and its established links in the mobile advertising ecosystem places us in a great position to take this proposition to market.”

Gregory Khaldey, President of Gigafone commented: “Xtract’s powerful offering greatly enhances our mobile marketing solution. Operators and marketers have been demanding clear metrics on advertising campaigns along with the ability to ‘add social’ to the mix for some time now. Our partnership with Xtract delivers on this and will provide real benefits to mobile operators and advertisers who are now able to evaluate return on investment and optimise future campaigns.”

Both Gigafone and Xtract will be exhibiting at the Mobile World Congress in Barcelona (Gigafone at stand AV 16 and Xtract at IZ31 in Hall 7) from February 16 – 19.

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About Gigafone
Gigafone, the mobile marketing solutions group, enables operators to monetise mobile marketing.

Gigafone’s RingMate platform enables operators to deliver targeted mobile content to end users on an opt-in basis. Ads are non intrusive and are displayed on the mobile screen when a voice call, text or multimedia message is received.

Gigafone employs more than 100 mobile technology and marketing experts around the world with offices in Russia, Asia-Pacific and Europe. It is a member of the Mobile Marketing Association and an Associate Member of GSMA.

For further information, please see: www.gigafone.com .

About Xtract
Xtract refines social interaction, behaviour and demographic data to create accurate 3D user profiles. These profiles for the first time utilise data as a dynamic tool in the day-to-day marketing for effective and intelligent targeting of marketing campaigns and advertising. Xtract’s Social Links is an automated, self-learning solution capable of analysing billions of mobile transactions with easy to use and actionable tools for operators to define accurate target groups for their marketing campaigns.
For further information, please see: www.xtract.com

Contacts:
Clodagh Boyle / Ruth Jones
Rainier PR
Tel: +44 20 7494 6570
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 
Gigafone joins Ogilvy’s London Digital Lab

London, 05 February 2009: Gigafone, the leading mobile marketing solutions group, today announced that its patented mobile marketing system, RingMate is being showcased in Ogilvy Group UK’s London Innovation Lab, which is designed to explore new ways in which brands can communicate and engage with their customers.

RingMate enables brands to deliver engaging, personalised content to mobile user segments and communities on an opt-in basis. Subscribers can personalise their mobile with full-screen interactive content, allowing brands to enter into dialogue with consumers through RingMate’s unique non-interrupt method of displaying relevant content.  Only activated by incoming calls and messages, content is available for subscribers to view at the beginning and end of a call or message. Following a call, consumers can either use the one-touch click-through to the mobile web and enter competitions or call operators directly, if something catches their eye.

Gregory Khaldey, President of Gigafone added said “We are very proud not only to have gained entry into this forward thinking mobile technology showcase, but also to have backing from Ogilvy’s campaign teams which contain some of the world’s brightest thinkers on digital marketing. This is a great opportunity for us to demonstrate the capability of our platform to some of the world’s biggest brands in a collaborative environment.”

Scott Seaborn, Head of Mobile Technologies for Ogilvy Group UK, welcomed the addition of Gigafone to the Lab. “At Ogilvy, we strive to stay ahead of the latest trends in brand engagement, and the Gigafone full-screen, user profiled solution gives us the opportunity to put this new type of marketing under the spotlight”.

In conjunction with the Ogilvy Lab residency, Gigafone has initiated a mobile marketing trial in the UK involving stakeholders drawn from brands, agencies, mobile operators and consumers interested in trialling a new form of mobile marketing. The trial will foster broad discussion around how mobile phone users engage with sponsored content that they have full control over receiving, and define some of the key principles for facilitating ongoing consumer brand interaction through the mobile channel.

More information on the Innovation Lab and UK trial is available from: www.gigafone.com.

Gigafone will also be exhibiting at the Mobile World Congress in Barcelona 16 – 19 February 2009 at Stand AV 16, located on the main avenue. In addition, Gigafone is taking part in the Annual Ogilvy Telco conference, run in parallel with the congress in Barcelona.

About Gigafone

Gigafone, the mobile marketing solutions group, enables operators to monetise mobile marketing.

Gigafone’s RingMate platform enables operators to deliver targeted mobile content to end users on an opt-in basis. Ads are non intrusive and are displayed on the mobile screen when a voice call, text or multimedia message is received.

Gigafone employs more than 100 mobile technology and marketing experts around the world with offices in Russia, Asia-Pacific and Europe. It is a member of the Mobile Marketing Association and an Associate Member of GSMA.

For further information, please see: www.gigafone.com .

Press enquiries:
Rainier PR for Gigafone
Ruth Jones
Telephone: +44 20 7494 6570
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Chevaan Seresinhe
Telephone: +44 20 7494 6570
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Ogilvy
Ogilvy Group UK represents the aggregated capabilities of 13 operating companies across the total spectrum of brand communications. With approximately 1,300 employees, it is the largest UK employer in the sector.

Each group company maintains its own client base and strives for best-in-class excellence in its own discipline, but it is the group’s shared philosophy, tools and working practices that truly set it apart from other so-called “integrated” offerings.

Ogilvy’s 360 Degree Branding approach focuses any required combination of the group’s companies totally on the brand and its needs, avoiding any bias towards a particular channel. Bespoke brand teams can be set up depending on the individual needs and priorities of each client.

Communications disciplines housed within the Ogilvy Group UK include advertising, direct marketing/CRM, public relations, sales promotion/brand activation, design, interactive, business-to-business, internal communications, healthcare, digital media and associated state-of-the-art studio and creative services operations. Group personnel work in areas such as finance, training, business development, communications, IT and general management to ensure maximum synergies between operating companies and on shared business.

For further information, please see: www.ogilvy.co.uk

 
Bringing the Best out of Mobile Media
21st January 2009, Moscow Russia: Gigafone, the leading Russian mobile advertising provider, has today announced its sponsorship of the MOFILM Short Film Festival , to be hosted by Kevin Spacey, in Barcelona at the Mobile World Congress (16-19th of February 2009).

Gigafone Technologies is a pioneering marketing solutions group employing over 100 marketing and technology experts in offices in Singapore, Amsterdam and Moscow. Gigafone is launching a revolutionary digital advertising platform at MWC2009 - an online advertising marketplace for brands, publishers and agencies. A mobile marketing and technology pioneer in Russia since 2005, deploying patented "on-call" solutions, the group now works with IPTV and triple play partners while bringing their mobile experience to the digital plane. A keen supporter of disruptive and visionary innovation, Gigafone is also a proud sponsor and partner of MOFILM at Barcelona 2009.

The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile medium on the entertainment industry, bringing together art, commerce and technology. The 2009 initiative comes on a wave of a new generation of sophisticated multimedia enabled mobile handsets and value added operator services, providing new opportunities to enjoy short form video. Supported by International Film Festivals, this year's event will be hosted by Kevin Spacey, two-time Academy Award winning actor and director.

Gregory Khaldey, President of Gigafone added "Gigafone is most comfortable at the confluence of technology and creativity. The quality of MOFILM competition entrants is an exciting example of an emerging, easily accessible and highly creative mass media which Gigafone is proud to promote. Our sponsorship brings together talented content producers and a digital advertising community that wants to support new creative channels such as short-film-for-mobile. Gigafone is giving content aggregators and short-film makers the opportunity to reach out to consumers, publishers and advertisers, driving discovery through our patented on-call solutions. We are delighted be a catalyst, synergising MOFILM's media creativity with our marketing technology, and are committed to supporting innovative media initiatives in the future."

Andy Baker, CEO of MOFILM commented "MOFILM has always been associated with pushing the boundaries of mobile entertainment. We are delighted that Gigafone share this vision and are sponsoring this year's festival. They bring a unique pedigree in what, we believe, is an extremely important emerging market place."

The MOFILM Festival takes place as part of the GSMA Mobile World Congress in Barcelona from the 16th to the 19th of February 2009, with more than 50,000 visitors expected.

About MOFILM
MOFILM is a pioneer of content for mobile and online services, working with the mobile industry and filmmakers to promote exciting and simple to use services. For the latest information on MOFILM competitions please visit http://www.mofilm.com. MOFILM distributes independent film content to mobile operators and content service providers around the world.

For further information contact:
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tel: +44 207 193 2453

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On Main Street at Moblie World Congress

Its very busy at Gigafone, what with launching a revolutionary new product line while sponsoring the most important short-film festival in the world. We are delighted to be attending GSMA Mobile World Congress next month, the largest gathering of Mobile Industry movers and shakers in the calender and this year promises a little more than last for us.

We will be demonstrating our revolutionary digital advertsing exchange; providing short film makers with a unique opportunity to promote their work on mobile platforms through our sponsorship of MOFILM, and discussing the outcome of an upcoming Round Table Discussion with thought leaders in Mobile Marketing.

More will be revealed in due course but right now you can be sure to find us at AV16 - that's on the left about 3/4s of the way up the central avenue. If you'd like to make an appointment to meet us simply drop us a line at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we'll get straight back to you.

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A New Office in Downtown Singapore

Just in time for Christmas Gigafone is proud to announce that we Completed the switch to our new APAC HQ - a stunning and funky location overlooking Singapore's famous Carke Quay. Reach us here at

Gigafone Asia Pacific pte Ltd,
8 Eu Tong Sen Street,
#11-89/90 The Central,
Singapore, 069818
DID: +65 6593 4333     
FAX: +65 6227 7268

Our 2600 Sq ft corporate space WAS Given the go-ahead (thanks Gregory & Jesse), the place is furnished and funky (thanks Miriam and Anna), the phones and wi-fi work smoothly (thanks Su-Lee), and we proudly opened the office to our friends and peers in the mobile and digital marketing space in Singapore. We hosted a relaxed reception on the rooftop as a way of saying thank you to all those who made the move such a smooth and hassle-free experience, and to say to our friends and peers that despite our residential upgrade we remain a partner-oriented, progressive and cosmopolitan organisation with the best ideas in the business.

Remember to come back and look through the photos in the new year!

 
Gigafone Announces Strategic Marketing Partnership with AIS Thailand

Gigafone, the Mobile Marketing Solutions pioneer, today announced that it is delivering its RingMate mobile marketing platform to Advanced Info Services (AIS), Thailand’s largest mobile operator.

Gigafone is providing a white label version of its platform to AIS which the Thai operator is deploying to deliver an innovative mobile marketing programme, supported by Sony BMG. The programme, called Calling Bonus, will use Gigafone’s patented preference based platform to deliver the latest news, sounds and clips to opt-in AIS consumers.

Read more...
 
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